Thoughty Thursday: Are We There Yet?

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Funny how things that used to be a VERY-BIG-DEAL suddenly become a so-what issue. Stay with me here, but it seems that the whole Conventional vs Natural  vet medicine argument looks a whole lot like Traditional vs Indy pub discussions. Gets ya wantin’ to show your big-dawg teeth, don’t it?

I remember–(OMG, I’m channeling my grandma!)–when “holistic medicine” was woo-woo WAY-OUT-THERE on the fringes stuff that old-wives told tales about but was discounted by all the savvy scientific in-the-know types. I was a skeptic while researching holistic aka wholistic aka natural aka complementary aka new age, aka “WOO WOO” medicine for pets. Hell, they couldn’t even decide what to call it, so how could anyone take it seriously?

But slowly, steadily as I talked to these “fringe vets” about why they did what they did, the lightbulb went off. These weren’t crackpots…okay, some were pretty out there…but for the most part they’d practiced conventional Western vet care for many years. And simply got fed up when failed protocols frustrated pet owners leading to early pet death. Instead of quitting, or doing the same-old that didn’t work, these pioneers went a-lookin’ for answers, from the past, into the future, sideways and downstream every which way. While I don’t buy into every single “natural” trend, I know they have their place and offer great benefits to pets and owners.

Golly-gee-willikers, but for us writers that sounds awfully familiar. I was die-hard Tradional Publishing for 20 years, raising skeptic’s questions and pitying those souls who “resorted” to self publishing aka vanity printing. But slowly, steadily as I talked to these “fringe writers” about why they did what they did, turns out most aren’t crackpots. (Note: I said “most!”). They’d tried the conventional route, many were widely pub’d like Bob Mayer, and JA Konrath and Barry Eisler and too many others to list–and they’d simply got fed up when failed protocols frustrated copyright owners–the authors–leading to early book death. So instead of continuing on a flawed path, these pioneers snatched the reins.

Me, too–although I’m not in their league. Yet. Working on it.

And just like in the “old days” when natural vet medicine was fringe and marginalized, the Indies are being treated like yapping Chihuahuas nipping at the heels of conventional publishing. Am I wrong here? Hellooooo, when did exploration and finding creative ways to help pets–or authors–become forbidden?

Toy dogs don’t get the same respect as the big dawgs. But we’re sparkly bitches, no matter the size, with big-dawg (and cat) attitude that deserves to earn and learn on the same !#$%^&*()_+! playing field.

Vet medicine seems to’ve traveled further along that path. Even ten years ago, using herbs, home prepared foods, acupuncture and nutriceuticals was suspect. Today, old fashioned “natural healing” is the new cutting edge and veterinary medicine has gone back to the past to treat and cure pets. Pet food companies slap NATURAL on the labels, pharmaceutical research explores herbs for cancer therapy, and nutriceuticals that change gene expression wow us with healing power.

”Dr.

Dr. Shawn Messonnier was the “natural vet” when it wasn’t kewl. He explains the concept and why he decided to expand his practice to include holistic treatments in my latest Pet Peeves radio show. Today we call it “integrative medicine” or “complementary care” because it works best alongside conventional “Western” therapies and offer pets the best of all possible worlds. The latest Pet Peeves radio show features Natural Medicine & Veterinary Care with Dr. Shawn including his most recent book Unexpected Miracles: Hope and Holistic Healing for Pets.

And who’d a thunk it? Just discovered my out-of-print book New Choices in Natural Healing for Dogs & Cats –the book that changed my mind about vet care–has been fairy-godmother’d Kindle-ized by the publisher. Gonna have to check my contract and see what royalties I’ve got coming.

I’ve no doubt that the “new age” publishing will also become integrative and complementary. We’re coming closer but not there yet. How do I know this? Because the little dogs and big dogs are still “baptizing” and marking territory–and because the hardcover book is priced $2 cheaper than the Kindle version. Uh…hello?

What do y’all think? “Daddy, are we there yet? . . .” in either vet medicine or publishing?

 

I love hearing from you, so please share comments and questions–and to stay up to date on all the latest just subscribe the blog, “like” me on Facebook, listen to the weekly radio show, and sign up for Pet Peeves newsletter with pet book give-aways! Hint: Pet Care in the New Century includes “cutting edge” medicine from both sides of the holistic/western med exam table.