Lights! Camera! Action! Promote or Die (sorta-kinda-in-a-way)

Today’s Tuesday Tips blog launches the next series and I’m talking about (GASP!) media training for authors. Heck, ANY writer (any NONPROFIT!)  benefits from learning the basics because let’s face it, your publisher ain’t gonna do this for you.

Okay, I’ll take that back. If you’re the sparkle-tacular Sandra Brown (she’s a Texan, ya know! just “met” her on Twitter, FAN GIRL MOMENT!) or the furry-fantastic James Rollins you’ll get folks rolling out the red carpet-diem for quotes and promo ops. The rest of us schlubs need quite a bit of hand-waving creativity to get a notice about current projects, books and causes.

I gave this talk last year at the Oklahoma Writers Federation annual conference, and thought I’d share the high points with readers. Just so’s ya know, I’ve used all of these tips and appeared on hundreds of TV and radio shows, been quoted as an expert in (mumble-mumble) LOTS of print and online media, and made numerous public appearances. So I know a wee bit about the process, what works and what might be better relegated to the “who cares, don’t waste your time” circular file.

UPDATE: This series has been removed–but you can get it in full at a future Amy Appearance.

I love hearing from you, so please share comments and questions. Do you have an ASK AMY question you’d like answered? Stay up to date on all the latest just subscribe the blog, “like” me on Facebook, listen to the weekly radio show, check out weekly FREE PUPPY CARE newsletter, and sign up for Pet Peeves newsletter with pet book give-aways!


Lights! Camera! Action! Promote or Die (sorta-kinda-in-a-way) — 13 Comments

  1. Fantastic post Amy. We could all stand as much media training as possible. I do a fair amount in my day job but it’s never something I am 100% comfortable with. It takes practice and practice….
    I like how you talk about opening up your ideas about what media is – it’s so much more than TV, radio and newsprint these days and if you aren’t aware of all the channels, you are missing out.
    Looking forward to your next posts on the topic!

    • Layla, you’re a natural! And for me the “acting” comes into play. Luckily for those of us with a pet focus, you can be on camera with a cat/dog and all eyes are on the fur-kid. That really takes off some pressure, LOL! But then you’ve got to be a pet-wrangler, too.

  2. Thanks for this! Love your pix, BTW, and your helping the furry ones. I’d love to have a parakeet again but design issues have to be handled to protect them from the cats.

    Glad I am not the only one who uses kinda-sorta.

    I know several people who need this post!

    • Thanks for the kind words, Brenda! I used to have a Spectacle Amazon parrot that bossed my first German shepherd. But you’re right, you do need special arrangements for birdy safety issues.

      Please feel free to share a link to the post with those “several people.” *s*

  3. I should definitely browse your posts with my interesting and crazy puppy lol. I learned a lot about online media from an internet business I worked for a long time ago. The internet really hasn’t changed much since. A consistent effort in a few key areas can work wonders.

    • Thanks for visiting and commenting, Catherine. Yes, Internet efforts can pay off but it goes beyond that of course. Hope you come back for the rest of the series–and will add some of your insight!

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