Battle of the Bulge? #HillsPet Has Your Pudgy-Pet Answers

Karma Cute

“I’m on a see-food diet…I see food, I snarf.” Image Copr. Amy Shojai, CABC

These days, Karma-Kitten is a bottomless pit and thank goodness I don’t have to worry about cat weight loss…yet. The first few days after he showed up on the back patio, he couldn’t eat enough. Every bowl got emptied, and then he tried to sneak mouthfuls of Seren’s therapeutic kidney diet (oh no!) and even got into Magical-Dawg’s food bowl (yikes!). He’s since figured out he won’t go hungry and isn’t quite so frantic. The kitten-esque tubby tummy has begun to subside but in less than a month he gained TWO POUNDS and is now 10 lbs 2 oz. Me-wow. And while I’ve never had problems keeping 17-year-old Seren svelt (now at 6 pounds, she’s gained half a pound, yay!) or worry about dog weight loss in 91-pound Magic, Karma’s a chunky monkey kitty I fear may very easily tip over into the tubby tabby range.

Oh, chubby pets are soooo cute! Right? Here’s a statistic that should get everyone’s attention about overweight cats and why weight loss in dogs is so important. Tubby Tabbies and Pudgy Pooches die about two years sooner than lean pets. Ouch!

The thing is, how do you know if your pet is at an ideal weight? Fond glances color human perceptions so we’re likely to overlook what might be obvious to an unbiased person–or your veterinarian. “He’s a big boned doggy” or “He’s just a fluffy-muffin kitty, not fat.” Or perhaps we realize he’s put on table muscle and do everything right, find a low-cal food, increase exercise, cut out the treats–and the Pooch-aholic or Kitty-kins swipes food from the other pets. (Sounds like what Karma would do!).

I have a desk treadmill because I hate going to the gym or running in too hot/cold weather outside. And I still don’t use it often enough. Our pets are no different–and when they turn on those sad kitty/puppy eyes to declare I’M STARVING! most of us give in. You’re normal. And you’re not alone. Get a load of that lovely cat in the video, below. Strikes a chord, doesn’t it? 🙂

FAT EPIDEMIC!

According to surveys by Banfield Pet Hospitals and the Association for Pet Obesity Prevention, in the US, 53% of dogs and 55% of cats are now overweight or obese. Over the last five years the incidence of overweight dogs has increased by almost 40% in the US, while the cats have more than doubled that incidence to an astonishing 90%.

Well, there’s a new fat-sheriff in town ready to slim some overweight tails. It’s called Hill’s® Prescription Diet® Metabolic Advanced Weight Solution, comes in dry, canned and treats, and is available for both cats and dogs. This ain’t the “traditional” diet food, either, and has some way-kewl-science behind it.

Hill’s is celebrating the successful one-year anniversary of this formulation by asking me and other bloggers to spread the word and offer a chance for your (ahem) “fluffy” fur kids to try it out. Here’s the legal stuff: This post is sponsored by Hill’s, and I am being compensated for helping spread the word about Hill’s Prescription Diet Metabolic Food, but I only share information I feel is relevant to my readers. Hill’s Pet Nutrition, Inc. is not responsible for the content of this article.

With that kind of increase in pudgy pets, you can bet your tubby tabby I believe this info is relevant! Get this–You don’t have to change HOW you feed your pets–just swap out what goes in the bowl, and you’ll see a leaner, more playful pet in just 60 days. In fact, a bunch of pet parents just like you and me got to test the food in a blinded study that included a mix of 314 dogs and cats. They didn’t even know it was a “diet” food or that it was made by Hill’s. And at the end of the two-month trial, 88% of pets had lost weight!

Of course, all your pets care about is if the food tastes good, or if they’ll feel hungry. According to the above trial, the answers are “yes, it’s tasty” and “no tummy rumbles” but you can try it out for yourself to see.

It’s free for 10 lucky winners to try who have overweight dogs or cats! (see below, for details)

Karma Tummy

Karma has some serious tummy-muscle these days. Since he’s only 7 months old and still growing, I expect most of that pudge to turn into svelt adult cat. Image Copr. Amy Shojai, CABC

TRADITIONAL VS WOW-APPROACH

Some time ago I had the pleasure of interviewing Dr. Todd Towell of Hill’s Pet Nutrition about nutrigenomics, the science of utilizing nutrition to potentially change gene expression. Wow, right? That’s been implemented with Metabolic Advance Weight Solution with great success.

Traditional weight management foods use a variety of methods to dilute calories–adding water, or fiber or “puffing” up the kibble, for example. Instead, Dr. Towell says the Hill’s food scientists looked at changing the metabolism of overweight pets.

“As a consequence of becoming overweight, the pet’s cells don’t normally metabolize energy from the food they consume,” says Dr. Towell. Lean cats and dogs are programmed biochemically to store fat, but energy metabolism is turned down in obese pets in the same way a rheostat dials down a light switch. Metabolic Advance Weight Solution adjusts the ingredients to change the pet’s profile from fat-storing to fat-burning.

“If the pet eats a combination of specific foods you can actually trick those cells, and turn them back to being like they were when the pet was lean,” says Dr. Towell. “Pets eating Metabolic burn their excess fat as an energy source and therefore more effectively lose weight by losing fat, and maintain their lean muscle mass.”

She says it’s not one magic-wand ingredient (darn! I wanted to try it myself!) but rather a combination of everything in the food. “Metabolic has a higher fat content than traditional foods but it’s a healthy fat (such as coconut oil).” She says the profile of nutrients is similar to the human Mediterranean diet with lots of phytonutrients (natural chemicals that come from plants), vitamins and antioxidants that come from fruits and vegetables, a balance of soluble and insoluble fibers, and a moderate amount of high quality proteins.

GIVE IT A TRY, WHAT DO YOU HAVE TO LOSE? (pun intended…)

MetabolicCanineKit2014_sm

Image Courtesy of Hill’s Pet Foods

MetabolicFelineKit2014_sm

Image Courtesy of Hill’s Pet Foods

For your pet’s opportunity to try Hill’s® Prescription Diet® Metabolic Advanced Weight Solution for free we’re giving away10 Hill’s® Prescription Diet® Metabolic Advanced Weight Solution trial kits with your veterinarian’s authorization. It’s a $70 value!

To enter this giveaway, please leave a comment and tell us about your pet (a CAT or a DOG) who can benefit from Hill’s® Prescription Diet® Metabolic Advanced Weight Solution. Be sure to include all of the required information below:

  • What is your pet: dog or cat
  • Pet’s age
  • Pet’s current weight or close guess
  • Your name
  • Your email address

Just like us, before starting a weight loss program a doctor should be consulted. Your veterinarian’s authorization is required before starting Hill’s® Prescription Diet® Metabolic Advanced Weight Solution food.

Now then…ready, set, POST YOUR COMMENTS! Is your pet too “pudgy?” What have you tried to slim ’em down? Is your dog or cat a candidate for the new food? I’ll use Random.org to choose winners, and remember, your veterinarian must give approval for your pet to try the food since it is a therapeutic diet.

This giveaway is limited to one winner per household and is for U.S. residents only. Be sure to use a valid email when leaving your comment so we can contact if you are chosen as a winner.

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I love hearing from you, so please share comments and questions. Do you have an ASK AMY question you’d like answered? Do you have a new kitten and need answers? Stay up to date on all the latest just subscribe the blog, “like” me on Facebook, and sign up for Pet Peeves newsletter. Stay up to date with the latest book give aways and appearances related to my September Day pet-centric THRILLERS WITH BITE!


Comments

Battle of the Bulge? #HillsPet Has Your Pudgy-Pet Answers — 9 Comments

  1. Miss Misty Meadow is a 10.23 pound cat but should be more like 7 pounds! I actually got a sample of this food at the Iowa VMA conference in February and she loves it. She lost almost a pound in 1 month but it would sure help if I could win another bag, if that’s allowed. Her specifics are:
    Miss Misty Meadow (cat)
    14 years old
    10.23 pounds
    Andrea Dorn

  2. I wholeheartedly agree that pet obesity is a huge problem. Prescription diet to solve it might have its place but for me it would be the VERY LAST option on my list.

    • Hi Jana, there are other options that many pet owners try. What would you do to manage the weight? I think part of the problem may be that the so-called “lite” diets (the OTC ones) can have more calories than some “regular” diets for pets. Measured feeding, increased exercise…all the things that work for humans will work for pets, too, with dedication. This food takes away some of that hard work. *s*

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