It’s All About the Cat!

I’m still here, in sunny Palm Springs, CA after an energetic and energizing day-and-a-half brainstorming with some of the most caring, influential, and savvy cat-centric people on the planet. I will be writing a couple of columns, perhaps an expanded article, and most certainly a radio show focussed on the subject and will post info and details about that in the days ahead. But what I can say is–we have an ACTION PLAN. Consider this the bare-bones of what’s to come–all the muscles, fur, and c’attitude will soon clothe this furry purring beast, to make it happen. Bottom line–

IT’S ALL ABOUT THE CAT!

Here’s the Action Plan:

BRANDING THE CAT
CATalyst wants to better promote the idea that CATS are COOL, and improve the stature of cats

GUIDELINES
CATalyst believes it helpful to provide life stage care guidelines for the cat, and NEWS FLASH! in a collaborative effort the American Association of Feline Practitioners (AAFP) and American Animal Hospital Association (AAHA) will work on this, and pending board approval, have that ready to assist in better defining what constitutes “good care.”

ANOTHER NEWS FLASH! Once the guidelines have been completed, AAHA, AAFP, Winn Feline Foundation along with funding from Hills and additional help from professional cat journalist will, in a collaborative effort, provide a CONSUMER FRIENDLY VERSION of these guidelines. More on that later!

CAT FRIENDLY PRACTICE
CATalyst understands that not all veterinary practices are as “cat-friendly” as they could be, and seeks to work on initiatives to make health care venues more attractive and user-friendly to cats and their people.

CONSUMER AWARENESS CAMPAIGN
CATalyst recognizes we love our cats, and many of us already have education and motivation–but others need extra help to enhance this information.

Okay, I’m late for a meeting, so more later.

in haste, the happy but tired,
amy
www.shojai.com


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